Do something today that your future self will thank you for.
Q4 is coming!
The big question: buy & hold or send & sell?
Disclaimer: I haven't experienced Q4 on Amazon, but I have experienced seasonal ups and downs on other venues, so this post reflects what I've learned about buyers, and my strategy for Q4.
It never ceases to amaze me what people will buy. There are people who will buy Christmas in July and Valentines in September. For this very reason, you see stores stock up on the next season or two months in advance. The summer is only halfway through and the clearance has begun to make room for back to school. As soon as back to school is over, you'll see items for Halloween and Thanksgiving, and yes, even Christmas. I usually start seeing some Valentines stuff around November. Stores wouldn't stock up early if buyers weren't buying. And they do buy year round.
So why buy for Q4 and hold?
There are those who buy and hold because they believe the price will go up in Q4. That may be true, but you can set your price now. Storage cost is just pennies, and your hot toy just might sell early. There are birthdays year round, and some people (like my mom) shop for Christmas year round or early. If your product is sitting in your house, it definitely won't sell.
Here is another reason to send & sell:
You purchase Toy Spectacular on clearance in June.
COGS: $3
Price Point: $14.99
Profit After Fees & S/H: $7.26
Sold in July
You snowball your $7.26 and reinvest in Toy Fabulous.
COGS: $6.99
Price Point: $29.99
Profit After Fees & S/H: $22.47
Sold in August
You snowball your $22.47 and reinvest in 4 Toy Amazing that you find on clearance for $4.99 each.
COGS: $4.99 ($19.96)
Price Point: $21.99 ($87.96)
Profit After Fees & S/H: $16.17 ($74.68)
2 Sold in September, 2 sold in October
Are you beginning to see the possibilities? Your original $3 investment has snowballed into $74.68 in 4 months. If you held, then you might make $7.26 in November. If you send, you still might make $7.26 in November (it might not sell until then). Either way, sending & selling can work to your advantage, but especially if it's a low ranked item with zero to few sellers.
It's hard to predict when something might sell, but as I said before, it most certainly won't sell sitting in your house.
Q4 is coming!
The big question: buy & hold or send & sell?
Disclaimer: I haven't experienced Q4 on Amazon, but I have experienced seasonal ups and downs on other venues, so this post reflects what I've learned about buyers, and my strategy for Q4.
It never ceases to amaze me what people will buy. There are people who will buy Christmas in July and Valentines in September. For this very reason, you see stores stock up on the next season or two months in advance. The summer is only halfway through and the clearance has begun to make room for back to school. As soon as back to school is over, you'll see items for Halloween and Thanksgiving, and yes, even Christmas. I usually start seeing some Valentines stuff around November. Stores wouldn't stock up early if buyers weren't buying. And they do buy year round.
So why buy for Q4 and hold?
There are those who buy and hold because they believe the price will go up in Q4. That may be true, but you can set your price now. Storage cost is just pennies, and your hot toy just might sell early. There are birthdays year round, and some people (like my mom) shop for Christmas year round or early. If your product is sitting in your house, it definitely won't sell.
Here is another reason to send & sell:
You purchase Toy Spectacular on clearance in June.
COGS: $3
Price Point: $14.99
Profit After Fees & S/H: $7.26
Sold in July
You snowball your $7.26 and reinvest in Toy Fabulous.
COGS: $6.99
Price Point: $29.99
Profit After Fees & S/H: $22.47
Sold in August
You snowball your $22.47 and reinvest in 4 Toy Amazing that you find on clearance for $4.99 each.
COGS: $4.99 ($19.96)
Price Point: $21.99 ($87.96)
Profit After Fees & S/H: $16.17 ($74.68)
2 Sold in September, 2 sold in October
Are you beginning to see the possibilities? Your original $3 investment has snowballed into $74.68 in 4 months. If you held, then you might make $7.26 in November. If you send, you still might make $7.26 in November (it might not sell until then). Either way, sending & selling can work to your advantage, but especially if it's a low ranked item with zero to few sellers.
It's hard to predict when something might sell, but as I said before, it most certainly won't sell sitting in your house.
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