Do not rely on hearsay for your answers. Always go to the source to prove or disprove (and to document) interpretations and assumptions.
I asked, and Amazon answered.
There has been some confusion about Amazon's guidelines for third-party sellers creating multipacks in Gourmet & Grocery, so I asked Seller Central to please clarify.
My question:
Are third-party sellers allowed to create listings for multipacks in grocery if a listing is non existent? I am not referring to manufacturer created multipacks, but third-party seller created multipacks. Are we allowed to shrinkwrap and polybag multipacks and create new listings? (I wanted to be clear as possible. I gave examples as well).
Amazon's first answer:
Answer : Yes, You may list seller-prepared and packaged variety packs of
single-serve hot beverage products (coffee, tea, etc.) in the Grocery &
Gourmet Food category that adhere to the guidelines outlined here. These
guidelines do not apply to manufacturer-created or seller private-label variety
packs.
Failure to adhere to the following guidelines may result in buyer dissatisfaction, product delisting, or both.
The product detail guidelines for Grocery & Gourmet Food seller-prepared and packaged variety packs of single-serve hot beverage products are as follows:
1. Custom variety packs are permitted only in unit count sizes (cups, pods, capsules, etc.) that are in multiples of 10 (for example, 10, 20, 30, 40, etc.)
2. If a variety pack contains more than one type of product (for example, both tea and coffee), then the types must be in equal proportions (for example, 10 coffee pods and 10 tea pods) or as close as possible to equal proportions if the number of serving units is not evenly divisible.
>For example, for a variety pack containing 3 types of products (coffee, tea, and hot chocolate) for a total of 20 pods, you would include 7 pods each of two products (tea and coffee) and 6 pods of one product (cocoa) to equal 20 pods in the variety pack.
3. The type, brand and flavor of every unit contained in the pack must be clearly specified on the detail page.
4. You may not label variety packs with a custom brand name (for example, your company name) because seller-prepared variety packs contain individually branded units. Instead, you should use the following approved brand name for these products: "Custom Variety Pack."
Failure to adhere to the following guidelines may result in buyer dissatisfaction, product delisting, or both.
The product detail guidelines for Grocery & Gourmet Food seller-prepared and packaged variety packs of single-serve hot beverage products are as follows:
1. Custom variety packs are permitted only in unit count sizes (cups, pods, capsules, etc.) that are in multiples of 10 (for example, 10, 20, 30, 40, etc.)
2. If a variety pack contains more than one type of product (for example, both tea and coffee), then the types must be in equal proportions (for example, 10 coffee pods and 10 tea pods) or as close as possible to equal proportions if the number of serving units is not evenly divisible.
>For example, for a variety pack containing 3 types of products (coffee, tea, and hot chocolate) for a total of 20 pods, you would include 7 pods each of two products (tea and coffee) and 6 pods of one product (cocoa) to equal 20 pods in the variety pack.
3. The type, brand and flavor of every unit contained in the pack must be clearly specified on the detail page.
4. You may not label variety packs with a custom brand name (for example, your company name) because seller-prepared variety packs contain individually branded units. Instead, you should use the following approved brand name for these products: "Custom Variety Pack."
I realized they assumed I was talking about coffee and tea, and then it dawned on me that if we can create multipacks of these items, then why not other items, so I asked again.
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Q: I understand that we can't brand the multipacks, but can we shrinkwrap and polybag, and create a listing if there isn't a listing available for the number that we want to multipack?
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A: Yes, you may create listings for multipack & shrinkwrap and polybag it as earlier if they are adhering to the FDA labeling requirements for food products and not in line with how we would like products sent to our customers.
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Q: Are sellers allowed to make multipacks of other grocery items?
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A: You may list seller-prepared and packaged variety packs of all products listed in Grocery & Gourmet Food category that adhere to the guidelines outlined in the previous email correspondences. These guidelines do not apply to manufacturer-created or seller private-label variety packs.
Q: I understand that we can't brand the multipacks, but can we shrinkwrap and polybag, and create a listing if there isn't a listing available for the number that we want to multipack?
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A: Yes, you may create listings for multipack & shrinkwrap and polybag it as earlier if they are adhering to the FDA labeling requirements for food products and not in line with how we would like products sent to our customers.
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Q: Are sellers allowed to make multipacks of other grocery items?
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A: You may list seller-prepared and packaged variety packs of all products listed in Grocery & Gourmet Food category that adhere to the guidelines outlined in the previous email correspondences. These guidelines do not apply to manufacturer-created or seller private-label variety packs.
The answer is YES. Sellers may prepare and create listings for multipacks (and variety packs) in Grocery.
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