Monday, May 5, 2014

Returns Happen

You can choose to either react or respond to a challenge. 

Returns happen.

Don't take returns to heart. They are apart of doing business. It's not personal. People make mistakes, change their minds, don't fully realize what they ordered, and yes...sometimes they are dissatisfied with the product.

Surely you've returned something at least once, right? Don't you love the "no hassles, instant refund, no big deal" return policies (and attitudes)? Some people will never return anything (even if it's defective) because they feel embarrassed to do so, but many others have no such compunction. They will return something without blinking an eye.

The median return rate in retail is 3%. It's a good idea to plan for returns in your business plan. Amazon will deduct the return amount from your account. Once the item arrives back at the warehouse, Amazon employees will inspect it. If all is well, and it appears sellable, they will return it to the shelf and mark it fulfillable. If they mark it unfulfillable, you can choose to have the item removed or destroyed. If you do a removal order, then Amazon will send it back to you. You might decide it's fine, and send it right back in your next shipment, or change the status from new to used. You might dump it on ebay if you can't resell it on Amazon, or you could donate it.

If you want to see the reason for the return, go to "Reports>Fulfillment>Returns". You will need to put in a date range.

What if a return happens because you messed up? Yikes! Offer a sincere apology and tell the buyer to keep the item, or offer to send the correct item for free, or give them a little extra refund. Bend over backwards to make the customer happy!

What if the return is an obvious scam? Open a case with Amazon seller support. Give as much detail and documentation as possible.

When it's all said and done, you have to just suck up the returns. It is what it is, and not worth fretting over.

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