Think big. Be creative. Find a niche.
What is a bundle?
A bundle consists of two or more different items that have something in common, and are bundled together as one product. Items in a bundle should compliment one another and add value and convenience for the customer. Think peanut butter and jelly, toothbrush and toothpaste, shampoo and conditioner...
A gift basket is technically a bundle. Get creative and put together bundles of products with a theme and a target audience. Package the items together in a visually appealing, professional manner. You will need to purchase a UPC code, take quality pictures (with a pure white background), and create a new listing with a detailed description and strong key words. Be sure to include the words, "Bundle of X amount of items, including...(list the items)" in the title, as well as in the key features (the bullet points for the product). Make sure you consider your ROI and estimate your fees. If you subtract 15% of your selling price + another $4, you will have a fairly decent estimate of your profit after subtracting your cost of goods sold (COGS). Keep in mind that they weight, size, and category of your product will make a difference in your fees.
Before you create your first bundle read Amazon's Product Bundling Policy.
What is a multipack?
A multipack is two or more of the exact same item packed together for the customer's convenience. It's not a package of salt and pepper (that's a bundle), but a 2 pack (or 3, or 4, or more) of salt. Multipacks should be polybagged or shrinkwrapped together as a package. You will need to add a label that says, "This is a set. Do not separate." (FBA Flip Side Facebook group members can download a free, printable label file).
Multipacks are usually found in groceries or health and beauty. You multipack items that people will want to replenish quickly like two boxes of the same cereal.
Caution: When you're scanning groceries, you will need to make sure you look to see how many of an item is offered in a listing. Don't buy out the store for an item you thought had an outrageous ROI only to realize once you get it home that it was for a multipack of 6 or 12.
Something to think about: You scan and find that the item is offered in a multipack of 12, but really, who needs TWELVE? Make a new listing with a multipack of 2 or 4. You can even use the same UPC code in groceries and health and beauty.
Another thing to think about: You scan and discover that the item is an add on. The rank is high, but the price is really low. Do the math. You might discover that a pack of 3 will not only get you out of add on status (you have to create a new listing if one doesn't exist), but you can price to win!
What is a bundle?
A bundle consists of two or more different items that have something in common, and are bundled together as one product. Items in a bundle should compliment one another and add value and convenience for the customer. Think peanut butter and jelly, toothbrush and toothpaste, shampoo and conditioner...
A gift basket is technically a bundle. Get creative and put together bundles of products with a theme and a target audience. Package the items together in a visually appealing, professional manner. You will need to purchase a UPC code, take quality pictures (with a pure white background), and create a new listing with a detailed description and strong key words. Be sure to include the words, "Bundle of X amount of items, including...(list the items)" in the title, as well as in the key features (the bullet points for the product). Make sure you consider your ROI and estimate your fees. If you subtract 15% of your selling price + another $4, you will have a fairly decent estimate of your profit after subtracting your cost of goods sold (COGS). Keep in mind that they weight, size, and category of your product will make a difference in your fees.
Before you create your first bundle read Amazon's Product Bundling Policy.
What is a multipack?
A multipack is two or more of the exact same item packed together for the customer's convenience. It's not a package of salt and pepper (that's a bundle), but a 2 pack (or 3, or 4, or more) of salt. Multipacks should be polybagged or shrinkwrapped together as a package. You will need to add a label that says, "This is a set. Do not separate." (FBA Flip Side Facebook group members can download a free, printable label file).
Multipacks are usually found in groceries or health and beauty. You multipack items that people will want to replenish quickly like two boxes of the same cereal.
Caution: When you're scanning groceries, you will need to make sure you look to see how many of an item is offered in a listing. Don't buy out the store for an item you thought had an outrageous ROI only to realize once you get it home that it was for a multipack of 6 or 12.
Something to think about: You scan and find that the item is offered in a multipack of 12, but really, who needs TWELVE? Make a new listing with a multipack of 2 or 4. You can even use the same UPC code in groceries and health and beauty.
Another thing to think about: You scan and discover that the item is an add on. The rank is high, but the price is really low. Do the math. You might discover that a pack of 3 will not only get you out of add on status (you have to create a new listing if one doesn't exist), but you can price to win!
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