FBA Laser Focus

Build your business one day at a time.

It's so easy to get wrapped up in many online opportunities, ways to source product, and categories. Going wide requires you to spread your eggs, and it's a smart thing to do, but what happens when we get overwhelmed by all of the information out there?

Every self-proclaimed guru who has made a name for themselves and built a tribe has come out with the latest and greatest information product to help YOU take YOUR business to the next level! Right?

Maybe.

Maybe not.

You could spend a small fortune (actually, you could spend an enormous amount of money considering some of the prices people want for their ebooks and courses) filling your head with more information than you can process. After the money is spent, you walk away feeling pulled in so many different directions that you're head is spinning. Then you post in a Facebook group and get the advice to read someone else's latest and greatest gazillion dollar ebook.

Think of all of that inventory you could have bought with the money you spent!

So should we toss away all information product opportunities, search out free information, network in groups, and learn through trial and error?

Yes.

And no.

There isn't any point in repeating other people's mistakes, so we can learn from those who have gone before us. BUT (and this is a BIG BUT), we need to laser focus our efforts.

I've been thinking a lot about this because I want to do it all too, and it's making me feel scatterbrained. What if we focused on one area of our business at a time? Let's get that down pat before we move on. During our laser focus we will only read, watch, listen to information that addresses our focus objective. We won't allow the best course since sliced bread to take over the logical part of our brain. Bookmark it for the future and stay on track.

For example, I've been selling groceries for some time now. I know that there is a lot more to discover and learn in this one category. If I laser focus on groceries, and ignore my desire to jump on toys or baby items, then perhaps I can learn and grow in this area and make it as prosperous as possible. Once I have a good system in place, then I can move onto another focus objective.

That doesn't mean I have to pass up the $10 appliance that screams at me from a clearance table that I can flip for $50. It just means that I will spend the majority of my time staying laser focused on my objective.

In summary...
Laser focus on one objective.
Read, listen, watch information that's focused on your objective.
Build and streamline one area of focus at a time.
Don't let the latest and greatest idea distract you!